My second day back and I’m already tackling a controversial issue. Wasting NO time.
I just really wanted to give my personal thoughts on blogger’s doing sponsored posts, because I know it’s a sensitive issue around these parts and I don’t understand why. Taboo subject? No. Stop. That’s stupid.
Let’s open up a real discussion on the subject.
What I’m Thinking
I don’t hate them. Actually, a little bit of the opposite.
Listen, products are going to advertise whether we like it or not and I’d much rather read an actual opinion about a product from someone who has actually used said product than from a million dollar paid advertisement that is 100% scripted.
I especially love reading sponsored posts or reviews from a blogger (or youtuber for that matter) that I can actually trust to be honest with us, the readers. I love knowing that if that person says they love a product, then it’s no bullshit and they love the product. On the flip side, I like that I can tell when they don’t love a product. That comes with just knowing the person behind the blog, which brings me to my next point…
I DO NOT LIKE blogs that are exclusively sponsored posts. I think a good 70% content, 30% sponsored ratio is the maximum a blogger should go. Otherwise I don’t trust you.
Sorry, that’s just the truth. If I can’t get to know you and I can’t get a feeling for your tone in your writing (or in videos) and I can’t figure out when you actually love something and when you’re on the fence, then I don’t trust you. Which means I don’t want to read ANY of your sponsored posts because I probably think they’re all bologna.
Again to reiterate, for the most part, I love sponsored posts AND I read them. I’ve even purchased products based on sponsored posts. Several times in fact. If you’re a blogger and you get the opportunity to do a sponsored post, all I ask if that you are honest. That makes you credible. Otherwise, you do you! You get that paycheck! Blogging is hard and expensive and WORK. Why shouldn’t you make a little side money?
But what do you think? Let’s open up the discussion.
There is no reason that this should be a taboo subject to discuss in Blog World.
All I ask if that you’re respectful.